Arkansas Camping

Arkansas State Parks SEO Case Study

Arkansas State Parks

2015

SEO Challenge

The State Parks of Arkansas have played an important role in the history of the state. Visitors can explore a prehistoric, American Indian mound, walk where Civil War battles rages, stay in cabins built by FDR’s Tree Army (Civilian Conservation Corps) and tour where Jim Bowie and Davy Crockett traveled before they fought for Texas independence. Paired with the diverse beauty of the Natural state, Arkansas’ state parks take visitors through time all the way back to prehistory.

Arkansas State Parks sought to increase SEO visibility and organic market share of ArkansasStateParks.com and to maintain and even grow the SEO performance through a full redesign.

Goals

  • Increase the search engine visibility of ArkansasStateParks.com

Solution

Aristotle performed ongoing search engine optimization for ArkansasStateParks.com to improve SEO visibility over a one-year period until the launch of a search-engine friendly responsive design website at ArkansasStateParks.com on 7/9/2015. Aristotle continued to perform SEO for the following two months using Searchmetrics software, SEO best practices, and industry research to implement on-page and technical SEO to improve organic visibility and to develop a user-friendly responsive website that would perform well on organic search.

Approach

  • Technical SEO Programming
  • On-Page Search Engine Optimization
  • New Content Development
  • Strategic Website Planning for Usability and SEO Performance
  • Website URL Remapping and Redirect Implementation

Results

Since April 2014, ArkansasStateParks.com has increase SEO visibility by 56% and SEO market share by 59%.

Results (September 2014 – September 2015)

  • Increase in SEO Visibility 56%
  • Increase in SEO Market Share 59%

Arkansas State Parks SEO

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Luke Thomas
--Luke is a Digital Media Specialist & Marketing Analyst with five years’ experience in digital marketing and campaign strategy development. His expertise is in branding and marketing strategy, online media buying, content & social media marketing, and campaign optimization. Most recently, Luke’s work for the state of Utah won US Search Awards 2017 for “Best Use of Search – Travel/Leisure” and the gold Davey Award in 2017, "Best Brand Strategy" for the Arkansas Department of Parks & Tourism.
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