Facebook Domination

How to: 7 Easy Steps for Facebook Post Call to Action Buttons

Increase your engagement rate with our step-by-step guide to adding Call-to-Action buttons to your organic Facebook posts.

Advertising platforms are changing all the time. In today’s competitive marketing world, vendors are in a constant race to be the first to offer innovative new features that can improve performance and attract more customers. This used to be the realm of the few but the market is growing. Social media has recently risen into its own, challenging the search engine giants of old. One of the most innovative platforms in the new world of social media advertising is Facebook.

Facebook

Now that we’re hooked, social media sites have shifted their post-exposure preference to paid advertising. Although it hasn’t made posting completely irrelevant, pay-to-play has put a damper on organic social media rankings over the last two years. But in a strange twist, Facebook recently released a new feature which may help improve organic post engagement rates.

Have you ever wished your post could work like an ad? With those handy “Shop Now” or “Watch More” buttons that compel users to click? How cool would it be if you could put those buttons on your regular posts? Well, now we can! Facebook has provided a way to add call-to-action buttons to organic posts. While paid ads will always outperform organic posts, having CTA buttons will help increase engagement.

If you are interested in learning more about paid social media advertising or Search Engine Marketing, visit our site at aristotleinteractive.com or call 1-800-995-2747 for a free consultation.

We have had multiple inquiries about how to use the CTA buttons since their release a little over a week ago. Facebook didn’t make it obvious—there is no new option to click or prompt to add a button when writing a status update. It’s been downright frustrating for some people who were excited about using the new feature but can’t figure out how to do it.

7 Easy Steps for Facebook Post CTAs

By popular request, we have decided to create a layman’s step-by-step guide for adding call-to-action buttons to Facebook posts. Read on to see how it’s done.

  1. To do this, you will need to start in Power Editor. If you are used to making your own Facebook ads, you already know how to get there. If you have never used paid advertising on Facebook you may not even know what Power Editor is.

Power Editor is the Facebook advertising management tool. If you don’t have it, go here to get it. Power Editor will only work in Chrome so, you will need to install that first if you are using another browser.

  1. Once you have Power Editor installed, open it and click on the three bar menu tab in the top left. Then, hover your mouse over all tools and finally, click “Page Posts”.
    Power-Editor-Fig-1
  2. In the center-top, click the “+ Create Post” button. A floating window will appear, labeled “Create Unpublished Page Post.”
  3. This part is important. At this point, I like to scroll down and click on, “Use this post for an ad. It will also be published to the Page later.” first thing. Once a post is created using the Power Editor, you will not be able to go back and edit this option so, it is imperative that the correct option is checked.
  4. Create Your Ad – This part is self-explanatory. Just fill in the blanks. This is also where you will notice what we came here for, the call-to-action button. Just click the drop-down arrow and select which button you want to use. Be sure to scroll down, double checking the “Use this post for an ad. It will also be published to the Page later.” tab as you go and fill in all the blanks. Once you are satisfied with the content, click the “Create Post” button at the bottom of the floating window.
    Power-Editor-Fig-4
  5. Congratulations! You’ve created your first organic Facebook post with a CTA button. But you’re not done yet. On the left, select your new post by checking the box. Next, click the drop-down arrow labeled “Actions.” Now you have a choice to either publish the post now or schedule it for later.
    Power-Editor-Fig-5
  6. Here’s what your post should look like. Very shiny and distinctive with its Call-to-Action button in the bottom right corner. Go ahead and click it, that’s what it’s there for.
    Power-Editor-Fig-6

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Luke Thomas
--Luke is a Digital Media Specialist & Marketing Analyst with five years’ experience in digital marketing and campaign strategy development. His expertise is in branding and marketing strategy, online media buying, content & social media marketing, and campaign optimization. Most recently, Luke’s work for the state of Utah won US Search Awards 2017 for “Best Use of Search – Travel/Leisure” and the gold Davey Award in 2017, "Best Brand Strategy" for the Arkansas Department of Parks & Tourism.
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