Graceland SEO Case Study

Elvis Presley Enterprises


SEO Challenge

Graceland, the Home of Elvis Presley, is a major attraction in Memphis, Tennessee where visitors can follow in the same steps as Elvis himself and learn more about his meteoric Rock N’ Roll career.

Elvis Presley’s Graceland needed to launch a new website under a brand new domain, while growing SEO visibility and market share.


  • Increase the search engine visibility of Graceland.com in the months after the launch of the responsive design


Aristotle launched an award-winning, search-engine friendly responsive design website at Graceland.com in April 2014 and continued to perform monthly SEO for 17 months post-launch.

Aristotle utilized Searchmetrics software, SEO best practices, and industry research to develop a user-friendly responsive website that would perform well on organic search.


  • Strategic Website Planning for Usability and SEO Performance
  • Technical SEO Programming
  • Website URL Remapping and Redirect Implementation
  • On-Page Search Engine Optimization
  • New Content Development


Since April 2014, Graceland.com has increase SEO visibility by 574% and SEO market share by 443%.

Results (April 2014 – September 2015)

  • Increase in SEO Visibility 574%
  • Increase in SEO Market Share 443%

Graceland SEO Visibility

Graceland Visibility Growth

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