Social Media

How to Improve Social Media Engagement Rates

Six sure-fire tips for increasing engagement rates with social media marketing

Love it or hate it, social media has become such an influential force on the internet that it can no longer be ignored. 97% of digital marketers use some form of social media in their marketing mix. However, there is a difference between simply maintaining an online presence and actually leveraging social media to their company’s advantage. While it seems that just about everyone is into social media marketing nowadays, only 15% of marketers have a clear idea of how to use social media effectively.

Understanding Social Media

Even if you aren’t an expert, you shouldn’t get discouraged. Using social media effectively takes hard work and practice but it can be done. The fact that you are reading this now shows that you are willing to learn new ways to improve your results. In this article, we will go over a couple of tips which will do just that. But before we get into the nuts and bolts, we need to understand what successful results are.

Engagement

The name of the game in social media is engagement. All the traffic in the world is no good if it doesn’t generate clicks. The higher the engagement rate, the better. Every post should be focused on getting that all-important click. Platforms such as Facebook and Twitter have reduced the relevance of organic posts in favor of paid advertising but organic posts still have their place.
If you are interested in learning more about paid social media advertising or Search Engine Marketing (SEM), visit our site at, aristotleinteractive.com or call 1-800-995-2747 for a free consultation.

To learn more about increasing your organic engagement, read on…

Here are a few factors which influence engagement rate:

1. Interesting Content: Wherever you send people through your posts, make sure the content is interesting. Your content, whether a blog or web page, is the place where you engage with people and seal the deal. Make it count.

Interesting Content

2. Make Your Posts Appealing: Your posts need to convey a clear message outlining why users should click and where they are going. Use a brief summary explaining how interesting the content is. Try to be personable. If it looks and sounds like click bait, people will shy from the post. Some platforms can even recognize click bait and will lower a post’s ranking if it looks suspicious.

Appealing Posts

3. Use Pictures: Images dynamically improve engagement. An image can increase your click through rate by as much as 42%. Also, audiences typically respond better to images with people in them rather than generic backgrounds or products.

Using Pictures

4. Use Tags: #Hashtags give you control over which keywords you want your post to be found under. Take advantage of hashtags whenever you can but don’t use more than three in a single post.

Hashtags

Tagging other accounts is a great way to increase post exposure as well. Use the @ sign to tag other accounts or businesses you think would like and share your post. You can find tag identities by visiting a page you want to tag and looking on the left under the page or person’s name.

Ex- Aristotle’s Facebook business page name, Aristotle Inc., can be found on the left of the page under the logo. Right below the name is @AristotleInc.

Business Page Names

If you are already following a page you want to tag, you can simply type the @ sign and begin typing the name to get a quick-click drop-down menu to appear.

5. Use a Call-to-Action: This is one of the most important parts of a social media post. Most people need a prompt to get them to click. The power of suggestion works and the internet is no exception to the rule. A simple “click here to see more” or similar phrase at the end of a post can go a long way towards improving your engagement rate. There are also call-to-action “buttons” available on paid ads. For example, “Learn More” or “Shop Now.” Facebook recently added a way to use CTA buttons on organic posts as well. For a step-by-step guide to adding CTA buttons to organic posts on Facebook, Click Here.

CTA: Call to Action

6. Post Regularly: A stale media account won’t rank very well or get much action from visitors. In addition, your organization will look inactive without at least an occasional post. If you are short on time for content development, sharing someone else’s posts or linking to outside content is better than nothing. Sharing others’ content is fine from time to time and showing some form of activity will maintain your ranking while keeping your followers engaged.

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Luke Thomas
--Luke is a Digital Media Specialist & Marketing Analyst with five years’ experience in digital marketing and campaign strategy development. His expertise is in branding and marketing strategy, online media buying, content & social media marketing, and campaign optimization. Most recently, Luke’s work for the state of Utah won US Search Awards 2017 for “Best Use of Search – Travel/Leisure” and the gold Davey Award in 2017, "Best Brand Strategy" for the Arkansas Department of Parks & Tourism.
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