This Week’s Link Roundup #24

Every week millions of interesting links pop up around the Web. Some detail updates and advances in technology, some provide great insight to marketing strategies and tactics, some broaden our knowledge of the world around us, and others are just plain out-there. Since most of the staff at Aristotle share these links with each other, we thought we’d share them with you too. Enjoy.

SOCIAL MEDIA

  • Facebook replies coming soon.
    Facebook has been testing new ways to comment for a while. If you follow people like Fareed Zakaria, you’ll see this. But it looks like Facebook is finally rolling our replies to the masses. Will this improve your Page’s conversations?

ONLINE ADS

  • Facebook launches “lookalike audiences.”
    If you use Facebook’s advertising platform, this may be right up your alley. Use your current list of customer contacts (such as an e-newsletter list) and upload it to Facebook. Facebook will find users that share similar interests, demographics, geography and more to target your messages.
  • The money in media buying.
    Still debating whether to spend the bulk of your marketing budget in online vs. offline? This study from the Pew Research Center might make you think twice.

TECHNOLOGY

  • “Send to Kindle” button.
    Similar to the “Tweet,” “Like,” or “+1” buttons, “Send to Kindle” will begin appearing next to almost every blog you read. Simply click the button, and the article will save to your Kindle device for later reading.
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Facebook Changes Cover Photo Terms, Relaxes Rules
This Week’s Link Roundup #25