Ah, the age-old question: Is My Database Optimized for Search?
Finally an answer that doesn’t involve meditating on the mountaintop or bribing your IT guy with Mountain Dew!
If content development is an art, database SEO is a science. This is good news, because it means there are clear-cut rules.
Here is what to look for:
- Title Tags:
- Be Specific: It’s generally best to put the name of the item (product, business, event) at the front of the title tag. As you construct a title tag, it’s best to move from specific to general as you move from left to right.
- Keep them Unique: Never re-use the same title tag for more than one listing page.
- Aim for About 70 Characters: If most of your item names are significantly shorter than 70 characters in length, you can add a secondary and maybe even a tertiary field to the title tags. Consider: category, location, dates.
- Description Tags: I recommend pulling the first 160 to 200 characters of the item description copy. This should be specific and unique, so if it isn’t, that’s where you need to focus your efforts.
- URLs: Replace ID query strings with the name of the item using dashes to separate the words. This is what we call “SEO-friendly URLs.” For example: http://www.graceland.com/news/details/celebrate-halloween-with-an-elvis-pumpkin-decorating-contest/7542/
The example below shows how Aristotle implemented database SEO programming to dynamically generate SEO-friendly title tags, description tags and URLs for each story in the Graceland.com News Feed. This has allowed each news story to get indexed separately in search, acting as a magnet for organic search traffic.
Need help? Aristotle can run a technical SEO audit to identify all of the programming issues that could be impacting your organic search results and your website traffic. Contact us today!