TripAdvisor, in case you didn’t know, is the world’s largest travel site with more than 200 million unique monthly visitors and more than 100 million reviews and opinions covering 2.5 million accommodations, restaurants and attractions. All this makes TripAdvisor a must-do in your online marketing strategy.
If you work in an industry that TripAdvisor promotes, knowing how to maximize your reach is crucial to growing your customers. To help you take your TripAdvisor business listing to the next level, we’ve compiled a nice, neat – and hopefully useful – to do list.
1. Provide a TripAdvisor card upon checkout or with receipt. This simple reminder card should encourage your customers to leave a review of their experience on your page.
2. Similar to number one, send out thank you emails after a trip asking people to review their stay/experience on TripAdvisor.
3. Add the TripAdvisor icon and link to your website and in your email template. You could place the icon on your website/email next to your other social media badges.
4. Always reply to reviews, positive or negative. Thank positive reviews for their kind words. For negative reviews, apologize for the inconvenience (if legitimate) and ask the negative reviewer to contact you via email or phone. Never try to solve an issue in a public forum.[box type=”info”] Haven’t claimed your TripAdvisor business listing? Head over to the TripAdvisor for Business section and sign up now.[/box]
5. Utilize TripAdvisor’s Web widgets on your site to promote more reviews. TripAdvisor provides a number of widgets that you can easily embed onto your website.
6. Share standout reviews on your social networks and/or feature them on your website on relevant pages.
7. Once a month, check your listing information to make sure it’s up-to-date and accurate. You don’t want potential customers thinking your closed because of a mistake in the hours listing on your page.
8. Carefully select your photos. For example, think about the photos you would want to see when choosing a vacation destination, which is often not the hotel lobby or parking lot. While you can include photos of the lobby and parking lot, do not make them your leading shot.