Bikes, Blues and BBQ on Dickson

Unlock the Secret to Free Google Advertising for Nonprofits

Looking for free Google advertising? This is how we got over $178,000 in free Google advertising for Arkansas-based non-profit Bikes, Blues & BBQ.

Challenge

Bikes, Blues & BBQ is an annual motorcycle rally held in Fayetteville, Arkansas to raise funds for local charities offering youth programs, public education, community outreach and cultural enrichment. Bikes, Blues & BBQ is a 501(c)3 nonprofit organization with limited resources to promote the annual rally.

Solution

Aristotle acquired a Google Ad Grant to promote Bikes, Blues & BBQ with free advertising on Google. A Google Ad Grant can provide up to $10,000/month of free advertising in Google Search to promote a nonprofit organization.

Goals

• To generate brand awareness for Bikes, Blues & BBQ
• To generate website traffic to www.bikesbluesandbbq.org
• To utilize as much of the free Google ad spend as possible

Often organizations are only able to spend a few hundred advertising dollars per month in Google Ad Grant accounts, due to restrictions that Google places on the settings.

Aristotle’s expert management of our Google Ad Grant program was instrumental in the success of our annual nonprofit event with amazing growth 3 years in a row.Tommy Sizemore, Executive Director of Bikes Blues & BBQ

Results

Between April 2015 and December 2017, we successfully utilized over $178K in free Google advertising budget to generate amazing brand awareness and website traffic. Check out these incredible results!

• 3,294,592 Ad Impressions – Amazing Brand Awareness
• 182,260 Ad Clicks – Incredible Website Traffic
• $178,144 Free Google Advertising – Close to Maximum Utilization During Peak Months

Creative

Here are a few samples of our top performing ad creatives.

BBB Ad Example 1

BBB Ad Example 2

BBB Ad Example 3

Unlock the Secret to Better Marketing!

Sarah Stashuk
--Sarah leads a team of experts who are knowledgeable in all aspects of organic and paid search marketing. With more than 17 years of experience, Sarah has built a wealth of knowledge regarding online marketing and the ever-changing rules of search engine optimization and online media buying. Her work with Albuquerque CVB, Arkansas Department of Parks and Tourism, Huntington Beach, Kentucky Tourism, Elvis Presley Enterprises, Silver Dollar City and South Carolina Department of Parks, Recreation and Tourism is award-winning and has generated significant ROI for our tourism partners. Most recently, Sarah’s work for the state of Utah won US Search Awards 2017 for “Best Use of Search – Travel/Leisure” and the gold Davey Award in 2017, "Best Brand Strategy" for the Arkansas Department of Parks & Tourism.
The Big Facebook News Feed Algorithm Change of 2018
Non-Profit Advertising Secrets - Google Grants for Nonprofits