Page load time is not only an important part of any website’s user experience, it also directly impacts your search engine rankings. Every second counts in both mobile and desktop website load times. It is a major contributing factor to page abandonment.
In fact, 40% of users will abandon a page that takes more than three (3) seconds to load, and as page sizes continue to increase, slow load times will continue to be a problem. What to do?
For 20 years, Aristotle has designed thousands of websites, and we’ve found that the rules and best practices for Web performance change fairly often. So, let’s talk about what you can do in 2015 to decrease your website’s load time.
1. Audit your site with WebpageTest.org to see the load time of page elements and file sizes.
2. Optimize all images to be only as big as they need to be.
4. Optimize your code based on user-experience by ensuring that the content “above” the fold loads the fastest.
5. Make hero images and other photos responsive using the new HTML picture element.
Website performance affects behavior. A one-second delay in page responsiveness can result in a 7% reduction in conversions. As you move more solidly into your 2015 plans, put website load time on your priority list.
Also check out Steve Souders’ “14 Rules for Faster-Loading Web Sites.”Sign up for Digitips to get even more Internet marketing expertise!