Graceland SEO Case Study

Elvis Presley Enterprises


SEO Challenge

Graceland, the Home of Elvis Presley, is a major attraction in Memphis, Tennessee where visitors can follow in the same steps as Elvis himself and learn more about his meteoric Rock N’ Roll career.

Elvis Presley’s Graceland needed to launch a new website under a brand new domain, while growing SEO visibility and market share.


  • Increase the search engine visibility of Graceland.com in the months after the launch of the responsive design


Aristotle launched an award-winning, search-engine friendly responsive design website at Graceland.com in April 2014 and continued to perform monthly SEO for 17 months post-launch.

Aristotle utilized Searchmetrics software, SEO best practices, and industry research to develop a user-friendly responsive website that would perform well on organic search.


  • Strategic Website Planning for Usability and SEO Performance
  • Technical SEO Programming
  • Website URL Remapping and Redirect Implementation
  • On-Page Search Engine Optimization
  • New Content Development


Since April 2014, Graceland.com has increase SEO visibility by 574% and SEO market share by 443%.

Results (April 2014 – September 2015)

  • Increase in SEO Visibility 574%
  • Increase in SEO Market Share 443%

Graceland SEO Visibility

Graceland Visibility Growth

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Sarah Stashuk
--Sarah leads a team of experts who are knowledgeable in all aspects of organic and paid search marketing. With more than 17 years of experience, Sarah has built a wealth of knowledge regarding online marketing and the ever-changing rules of search engine optimization and online media buying. Her work with Albuquerque CVB, Arkansas Department of Parks and Tourism, Huntington Beach, Kentucky Tourism, Elvis Presley Enterprises, Silver Dollar City and South Carolina Department of Parks, Recreation and Tourism is award-winning and has generated significant ROI for our tourism partners. Most recently, Sarah’s work for the state of Utah won US Search Awards 2017 for “Best Use of Search – Travel/Leisure” and the gold Davey Award in 2017, "Best Brand Strategy" for the Arkansas Department of Parks & Tourism.
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