Gulf Shores

Gulf Shores SEO Case Study

Gulf Shores & Orange Beach Tourism


SEO Challenge

Adventure, fun, relaxation…you’ll find it all on Alabama’s white-sand beaches. With attractions like zip lines, championship golf and water sports, travelers are escaping to the beach for their annual vacations and weekend getaways. Cast your cares away during a deep-sea fishing adventure or take in some history at Fort Morgan (EST. 1834). Or just unwind building sandcastles and soaking up the sun.

Gulf Shores sought to increase SEO visibility and organic market share of and to maintain and even grow the SEO performance through a full redesign.


  • Increase the search engine visibility of


Aristotle performed ongoing search engine optimization for to improve SEO visibility over a two-year period.

Aristotle launched a search-engine friendly responsive design website at in April 2014 and continued to perform SEO over the next 17 months using Searchmetrics software, SEO best practices, and industry research to implement on-page and technical SEO to improve organic visibility and to develop a user-friendly responsive website that would perform well on organic search.


  • Technical SEO Programming
  • On-Page Search Engine Optimization
  • New Content Development
  • Strategic Website Planning for Usability and SEO Performance
  • Website URL Remapping and Redirect Implementation


Since September 2013, has increase SEO visibility by 94%.

Results (September 2013 – September 2015)

  • Increase in SEO Visibility 94%
Gulf Shores Tourism SEO

The application of Aristotle’s search engine optimization plan resulted in a massive increase in SEO visibility

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Sarah Stashuk
--Sarah leads a team of experts who are knowledgeable in all aspects of organic and paid search marketing. With more than 17 years of experience, Sarah has built a wealth of knowledge regarding online marketing and the ever-changing rules of search engine optimization and online media buying. Her work with Albuquerque CVB, Arkansas Department of Parks and Tourism, Huntington Beach, Kentucky Tourism, Elvis Presley Enterprises, Silver Dollar City and South Carolina Department of Parks, Recreation and Tourism is award-winning and has generated significant ROI for our tourism partners. Most recently, Sarah’s work for the state of Utah won US Search Awards 2017 for “Best Use of Search – Travel/Leisure” and the gold Davey Award in 2017, "Best Brand Strategy" for the Arkansas Department of Parks & Tourism.
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