This Week’s Link Roundup #11

Every week millions of interesting links pop up around the Web. Some detail updates and advances in technology, some provide great insight to marketing strategies and tactics, some broaden our knowledge of the world around us, and others are just plain out-there. Since most of the staff at Aristotle share these links with each other, we thought we’d share them with you too. Enjoy.

SOCIAL MEDIA

  • Obama tweets a record.
    On the night of President Barack Obama’s reelection, he sent out a tweet that simply read “Four more years” and included a picture. In a matter of seconds, that tweet became the most retweeted tweet in history.
  • Pinterest adds “secret” boards.
    No, there’s nothing mischievous going on. Secret boards on Pinterest are for those gift ideas you may have this holiday season, and you don’t want your friends and family to know what you’re pinning.
  • Facebook updates friendship pages.
    Assuming you’re not asking what a friendship page is in the first place, this might be good news for you. The updated friendship pages will be rolling out over the next few days to give them the timeline look and feel we’ve all come to adore. Oh, about that…
  • Facebook experiments with single-columns.
    After months of user complaints, is Facebook finally reversing its design change for the sake of its people? Normally, the process looks like this: Facebook redesigns, battles through a torrent of complaints, and suffers on until everyone forgets what the old design even looked like. In this case, however, it seems Facebook is listening to its users. But nothing’s certain yet.

MOBILE

  • Smartphones cross the 50% mark.
    We’ve all known this day would come soon enough. Today’s the day it seems. According to comScore, smartphones have officially crossed the 50% penetration mark.

TECHNOLOGY

  • Nate Silver’s predictions for the future.
    ReadWrite opines an interesting thought in the aftermath of whiz-kid Nate Silver’s perfect prediction of the presidential election results. Are we getting closer to ubiquitous technology that not only stores billions and billions of data points, but analytically understands and interprets them?

OTHER INTERESTING FINDS

  • Priceline buys Kayak.
    Looks like the Negotiator made a huge purchase this week to the tune of $1.8 billion. Priceline, a giant in online travel booking, nabbed Kayak in order to help Kayak “build a global travel brand.”
  • Scroll Kit rolls out.
    If you don’t have enough tools to enable you to send messages to your friends, or at least you don’t have any more “cool” ways to do so, use Scroll Kit, which lets you create long, scrolling message on the Web to send to friends.
  • Quilt makes scrapbooking a cinch.
    I was quite impressed with this app. The video sums up the app better than I could, but essentially all your tweets, posts, and texts to and from your friends during an event or trip can be automatically compiled into a digital scrapbook you can keep and share forever.
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