Every week millions of interesting links pop up around the Web. Some detail updates and advances in technology, some provide great insight to marketing strategies and tactics, some broaden our knowledge of the world around us, and others are just plain out-there. Since most of the staff at Aristotle share these links with each other, we thought we’d share them with you too. Enjoy.
- Social media as customer service.
Technorati gives an opinion piece about establishing a social media customer service team by not hiring social media people and training them to be customer service people, but hiring customer service people and training them on social media. Do you agree?
- Measuring social media effectiveness.
Three ways to measure your social media effectiveness on Facebook, Twitter and Pinterest.
- Pinterest focusing on search.
Pinterest recently acquired VisualGraph, a search tool that returns queries based on visual data rather than text. This could really shake up the way marketers use Pinterest.
- Pew’s social media stats for 2013.
Great slew of stats on social media during 2013 with good indicators for 2014.
- 6 ways to use Instagram Direct.
Instagram recently introduced Direct, a way to privately message your Instagram photos to certain friends. How can businesses take advantage?
- Yahoo unveils the future of its advertising.
At CES, Yahoo CEO Marissa Mayer revealed the future of Yahoo advertising, which includes “a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display.”
OTHER INTERESTING FINDS
- Denny’s BCS Championship tweet.
Sometimes the best social media posts show up during popular events that are already blowing up the Internet. Denny’s tweet stings with delicious humor.
- Mathematics of Foursquare.
Ever wondered how Foursquare makes sure their location information is accurate and updated? It’s a bit…complicated.
- Twitter founder launches social search app.
Dubbed “Jelly” (as in a jellyfish), Biz Stone’s new social media search app allows users to take photos and post them as questions for their friends and social networks to answer.
- Man befriends local Applebee’s Facebook Page.
This is the kind of brand advocate you can only dream of. Sweet and hilarious.