This Week’s Link Roundup #7

Every week millions of interesting links pop up around the Web. Some detail updates and advances in technology, some provide great insight to marketing strategies and tactics, some broaden our knowledge of the world around us, and others are just plain out-there. Since most of the staff at Aristotle share these links with each other, we thought we’d share them with you too. Enjoy.


  • KitchenAid’s Obama tweet is #SoBad.
    We’ve all seen this before. Apparently, someone with access to the KitchenAid Twitter account accidentally forgot to switch accounts before tweeting a very offensive comment about Obama and his grandmother. Remember, think before you tweet!
  • PBS employs Twitter ads after Romeny remark.
    This is very clever use of Twitter’s Promoted Tweets. After GOP Presidential nominee Mitt Romney claimed he’d cut PBS funding, searches for “Big Bird” went crazy on Twitter. Seeing this opportunity, PBS promoted a tweet that appears when you search for “Big Bird.” Nicely done, PBS.


  • Instagram surpasses Twitter for views.
    Twitter sees incredible numbers when it comes to their daily active users (DAU). But Instagram shattered their numbers in August with a record 7.3 million DAUs.



  • Apple remembers Steve Jobs with video.
    Maybe you knew or didn’t, but today is the one-year anniversary since Steve Jobs’s passing. Apple honors his life with a short video on their homepage.
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This Week’s Link Roundup #8