When a potential customer searches for your business online, she’ll see a plethora of information, all of which is helpful as she decides where to take her business. But there’s one Google search tool that increases online and foot traffic that you may not be using: Google Business View.
Think of it as Google Street View for inside your business. When someone searches for your company online, they’ll have a chance to “see inside” your location. This lets people look around your restaurant, store, or office before they even leave their house. (Click here to see what it looks like.) And research shows that this actually helps to get them off the couch and into your business.
Here are three benefits of Google Business View you need to succeed in 2016:
- Strengthen search results
- Increase click-through rate
- Increase foot traffic
Make a great first impression: strengthen your search results
Business View is a series of 360-degree photos which are uploaded to Google’s servers so they appear in search results with your other business information. Potential customers will get to see and explore your space right in Google just like they explore Google Street View.
Business View is easy to add to your search results and can have a major impact on customer decisions. Since 80% of Internet shoppers say images are imperative when deciding to buy or use a company’s product or services, having these explorable images is essential to putting your best foot forward with the customer. Here’s a screenshot of Aristotle’s search results. As you can see, the business information, along with the “see inside” invitation, acts like a huge ad.
Whether you’re a shop that sells bicycles or a restaurant offering great Indian food, strengthening your search results will empower customers to make informed decisions and encourage them to patronize your business.
Open the front door: increase click-through rate
Business View also increases click-through from search results to your website. A click-through occurs when someone searches for your business online and then clicks your website’s link in the search results, which sends them to your website. A high click-through-rate is important because it allows customers to be exposed to more information and offers on your website. Business View attracts customers to click through, which can boost your sales.
For instance, NYC Restaurant Week reported that restaurants with Business View saw a 30% increase in click-throughs to reservations. A retail store, Just Food For Dogs, experienced a 50% increase in click-through rate from Google search to its site since publishing Business View. With results like these, you don’t want to turn down visits that can be converted to leads and sales.
If you show it, they will come: increase foot traffic
Online viewers are 115% more likely to book a location after viewing a virtual tour or video. Not only does Business View provide knowledge about your location, but it also gives the customer an idea of the experience they’ll have with your business. After people have explored your location virtually, they’ll be able to see that it meets their needs, and they’ll have a comfortable familiarity with your location before they arrive, whether they’re coming to shop, conduct a business meeting, or have dinner.
Contact us today: Get your Business View
Aristotle’s photographers can usually shoot your Business View in less than a day to avoid interrupting your normal business activities. The basic package is only $575 and includes:
- 1 exterior 360-degree photo
- 4 interior 360-degree photo
- 3 additional business photos
- 1 year of photo licensing and online Business View support
Contact us to schedule your Google Business View photo shoot!Contact Aristotle about Google Business View